This is the final and most important phase in the whole process. The Test, Measure & Tune phase is an ongoing process that should never end.
Every successful website that I have witnessed is the result of consistent ongoing improvement. You should look to make it part of your website culture.
If you want to develop a highly persuasive website then you must commit yourself to a system of consistent ongoing improvement and in order to do this successfully in your company, then you will need to be following a ‘Test, Measure and Tune’ (TMT) process.
A website is comparable to just about any business. If you set up a new company it is impossible (even for the most experienced professional) to establish any organisation that runs perfectly from day one. Good businesses become great only through consistent ongoing improvements. A website is no different. It is impossible to get a website perfect from day one (no matter how good you are). A fantastic website only becomes so through careful TMT!