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Importance of Testing

This is the final and most important phase in the whole process.  The Test, Measure & Tune phase is an ongoing process that should never end. 

Every successful website that I have witnessed is the result of consistent ongoing improvement.  You should look to make it part of your website culture.

If you want to develop a highly persuasive website then you must commit yourself to a system of consistent ongoing improvement and in order to do this successfully in your company,  then you will need to be following a ‘Test, Measure and Tune’ (TMT) process.

A website is comparable to just about any business.  If you set up a new company it is impossible (even for the most experienced professional) to establish any organisation that runs perfectly from day one.  Good businesses become great only through consistent ongoing improvements.  A website is no different.  It is impossible to get a website perfect from day one (no matter how good you are).  A fantastic website only becomes so through careful TMT!