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June 2010 - Newsletter

Hi guys,

Hope you're having a great week and keeping dry (now that winter is well and truly here!). In this issue we're covering the importance of having a strong Unique Selling Proposition and how to create one for your website. We also have a few awesome insider-tips on how to use the Rich Text Editor to lay out your content perfectly.

For a full list of the topics, check out the contents below - and hope you enjoy the read!


Why every website needs a strong UVP

You may have heard of the phrase 'elevator pitch' at some stage or another. It's basically a short 30 second pitch about your business idea or proposition. It typically includes who your target market is, what benefit you are offering your customers, a description of your products or services and most importantly, what makes you unique.

A Unique Value Proposition (or UVP) for your website is similar to that - it is a clear statement that communicates exactly what you have to offer your customers and why your customers should do business with you instead of anyone else offering the same goods or services. Without clearly communicating this early on, you are fighting a losing battle because the customer has no reason to stop looking around and do business with you. They need to believe that you are offering something that no one else is.

It is one of the most important aspects of your website and your business – yet many businesses struggle to come up with a strong UVP. Here's our take on why a clear UVP is so important for your conversion rate and how to come up with one for your website.

Further improvements to the Rich Text Editor

Following on from last month's updates of the Rich Text Editor, we've released a new round of changes to the editor software this month. This time round, we've made improvements to the icons so they are easier to read and also made changes to the default table settings. Formatting tables should now be more like it would be in a standard application like MS Word.

We've also fixed a number of bugs – read the full list of improvements here.

Hot tips to use the Rich Text Editor

Your content and the way it's laid out plays an important role in gaining the trust of your website visitors. You want them to think that the content was laid out by a professional - someone that knows what they are doing, so your visitors feel like they can trust you when you say that you are offering the best products and services.

Now that doesn't mean that you have to get someone else to do it - a huge part of making your content look great is learning some of the key features of the Rich Text Editor and using them as needed. Learning the features will also make it a lot easier and more efficient for you to manage your content in the long run. Of course if you don't have much time on your hands to lay out your content and do need help, we offer content co-ordination services so you can get your website looking great. But if you can do it yourself - that's awesome! You just need to make sure that you have great attention grabbing content and that it looks neat and tidy on your page.

That's not always easy so here are some of our top tips on how to make your content look slick using the new Rich Text Editor.

We hope you enjoyed the read. If you have any feedback for us, don't forget to post it on our Learning Centre - we love hearing from you! If you have any friends or colleagues who could use our help, please do let us know, and don't forget to check out our Friends & Supporters Club!

Thanks and we hope your week goes well,

The Team at Zeald