Content Collections for Blogs, News, Tips & Reviews - ZEST Scoop July 2021

A smooth and effortless user experience is essential for a great customer experience. 88% of online shoppers say they wouldn't return to a website after having a bad user experience. Here are a few ZEST features that help you manage and display large amounts of content on your website effectively.

Blog & News Content Collection

You can add tags specified for each post to organise your blog content. This makes navigating blog topics and categories easy for website users. Additionally, you can specify a primary image that appears on the blog overview page as a thumbnail and on the blog post as a title image. The categories in the Blog and News component will automatically filter the selected posts under each category.

Tips and Tricks Collection
The ‘Tips and Tricks’ Content Collection allows you to easily publish articles relevant to your industry. Helpful and informative articles provide value which increases customer loyalty and can even help generate traffic to your website when prospects search for relevant keywords on the internet.


Google Reviews Content Collection
Online reviews are essential for any business. Social proof drives purchases and encourages prospects to interact with your site. The Google Review Content Collection feature makes it quick and easy to load Google Reviews to your website while being consistent with the Google review design. You can also load the reviews manually if you want to pick and choose those that promote the most important aspects of your service.

Please get in touch with our support team if you need help setting up these features on your website.