Pre-Sales vs Sales Copy

Most highly persuasive websites contain a delicate mixture of pre-sales content and sales copy.  Lets take a minute to clearly explore and  understand the difference between these.
  • Pre-sales content is essentially about building trust and credibility and establishing rapport with your website visitors.   
  • Sales copy is about persuading visitors to take action. 
Every website has content, but many have little or no pre-sales content.  And very few websites have any genuine sales copy.

A good website needs to have fantastic sales copy supported by great pre-sales content.