Search Engine Submission

Once your target web pages are optimised and your links are in place, it’s time to submit your website to the search engines.  Search engine submission can be a complicated process and there are many different options that you need to be aware of.  So how do you submit your website to the search engines?
 

Automated Submission Services

There are many automated search engine submission services.  The best advice we can offer you regarding them is – “Don’t use them!”.  Search engines hate automated submission services as they can be used to ‘spam’ the search engines.  Most search engine submission processes differ slightly, so after coming this far with your optimisation why risk receiving a ‘black mark’ next to your website’s domain name in the search engines.
 

Manual Submission

Manual submission is where you manually submit your website to each of the search engines, providing each search engine with the specific information they require.  If search engines are a key part of your website promotion strategy then we believe it is absolutely vital that you spend time submitting your website to the search engines manually.

There are several different ways to submit your website to the search engines.

Search Engines
The key search engines offer a free submission service, that can be a tad technical. The process can take a number of weeks and there is no guarantee that your website will be indexed:

• Google (www.google.com/addurl.html) or even better, create a webmaster tools account and Submit your sitemap to Google
• Bing setup a webmaster tools account and Submit your sitemap to Bing

Local search
If local search is important to your business you must :

• setup a Google places account
• setup a Bing business listing

Pay per click advertising

If you want to guarantee a place on the first page of Google, the easiest way to do so, is to pay Google. PPC is short for Pay Per Click Advertising, commonly known as Google Adwords, because Google is the largest provider of this service. PPC means you only pay when someone clicks on your ad, which makes it a highly results driven method.
Learn about the 10 reasons you should commit to PPC advertising
 

Directories

Submitting to the directories is a good idea – but they can take a substantial amount of time to list you. So start early! Aside from generating direct traffic, directory listings can have a serious impact on the results that you achieve in the crawler-based search engines.
If you would like help with this, please ask us about our Search Engine Submission Service
 

Monitoring

Now that you have submitted your website to the search engines you will need to wait for the search engines to index your website.  This usually takes between two days and two months.  Once you have been listed it’s time to monitor your listings.  There are a number of ways you can do this:

• Simple Monitoring
  The simplest method of monitoring is to go to each of the search engines that you are targeting and type in your keywords or phrases.  Take note of where your website appears in the list.  Look at who appears above you and then research what they are doing to make their website rank higher than yours.
   
• Web-based Tools
  When you Submit your sitemap to Google, you create a Google Webmaster account. The Google Webmaster account provides a set of tools which help you monitor the Search engine listing and ranking process. Seomoz provides a number of web-based keyword analysis tools.  These tools will allow you to check the rankings of each of your keywords and phrases.
   
• Software Packages
  Web Position Gold is the #1 solution for SEO.  It provides a whole range of tools for all aspects of SEO.  Included as part of the Web Position Gold package is the ability to monitor your rankings on target keywords and phrases.  If you are serious about your SEO, and the DIY route is for you, then you should consider purchasing Web Position Gold.

Continual improvement

You cant just submit your website to the Search Engines and expect to be at the top. You cant expect the traffic to simply roll in.
It should be reasonably easy to get to the top for your business name, but it is much more difficult to get to the top of the searrch results for industry specific search phrases like "Gift baskets" or "Plumbing"

• First you need to determine your target search phrases that you know will generate high quality traffic and that are not overly competitive that you stand a chance to compete.
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• You then need to continually optimise your website content for these target search phrases
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• You then need  to continually build inbound links from quality respected websites relevant to your target search phrases.

This business is an art, a specialty known as SEO or Search Engine Optimisation