If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’.
Many, many people fall into the trap of focusing on promotion too early. They spend lots of money on promoting their website and watch in sorrow as the website fails to persuade anyone to buy or show any interest in their products or services.
Your number one goal as a prospective website owner should primarily be to establish a new website that is extremely persuasive! A website that persuades its visitors to take action.
Once that first step is completed and you have a persuasive website - then and only then, should you start to look to promote the website. I cannot stress this enough: focus on persuasion first.