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October 2010 - Newsletter

Hi guys,

Hope you're having a great week and enjoying some warm weather (which is well over due!). In this issue we have a couple of great articles on how to improve your website results by adding video to your website and also measuring your results regularly. We are also very excited to let you know that we are now making our Live Chat trial a permanent feature so you can continue to have quick and easy access to Zeald support. :-)

For a full list of topics, check out the contents below and hope you enjoy the read!

Why your website needs video

Over the last few years, it has become easier than ever to watch videos online and on cell phones. According to ComScore, a total of 33.2 billion videos were viewed online... in just one month! By having video, you could be tapping into this huge and growing marketing area because video can can offer many benefits to your website, like helping your search engine ranking and also your website persuasion.

Read our blog post on how video can help your website results.

Measurement: Key to a successful website

Once your website is up and running, it can be easy to neglect one of most important parts of creating a successful website - which is measuring the results. Remember, if you want to get the best results from your website, you need to make continual changes to it and also keep measuring the results from these changes. If you don't follow through on this crucial step, you are pretty much shooting in the dark because there is no way for you to know if your changes are helping or hurting. 

The good news is that your Zeald website is fully equipped with a great reporting system that will automatically calculate a number of key metrics from your website. Therefore, all you have to do is make sense of these numbers so you can start making improvements to your website.

Here's our article on how to do this.

Make hay while the sun shines

Christmas comes around only once a year and for most businesses it's a great time to get lots of sales and enquiries. Therefore, if you are thinking about making improvements to your website or adding anything to your website, now is a great time to get started so you make the most of this busy period.

This also means that you'll need to take into account our production schedules so you have everything ready before Christmas. Here's our recommended timings if you want your orders built by Christmas (unless you choose to pay an emergency processing fee):

  • If you'd like a new website or a website redesign so it's ready for you to load the content during Christmas break, you'll need to get your request in no later than 12th of November. The same timings apply to some of our more complex  add-on modules like Email Marketing.
  • If you'd like your website ready and content loaded by Christmas, you need to allow yourself (or us, if you purchase content coordination) at least two weeks to load the content. So you'll need to get your requests in by 29th of October.

Our Online Store makes it easy for you to place any orders or you can contact your E-Business Consultant if you have any queries. Thank you :-)

We hope you enjoyed the read. If you have any feedback for us, don't forget to post it in our Online Help - we love hearing from you! If you have any friends or colleagues who could use our help, please do let us know, and don't forget to check out our Friends & Supporters Club!

Thanks and hope your week goes well,

The Team at Zeald