Happy new year and welcome back! Hope you managed to take some time off around Christmas and enjoyed some good weather. We're back into the swing of things and have a couple of interesting articles for you - one on web trends to look out for in 2011 and the other on why it's really important to identify the best search phrases for your business. We also have a step-by-step guide on how to find them yourself.
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For the full list of topics, check out the contents below and hope you enjoy the read!
2010 was an exciting year for the Internet and online marketing. The huge popularity of social media and mobile browsing has completely revolutionised the way people look for information on the Internet. As a result, it has changed the way many businesses use the web to market their products and services.
In 2011, some of the trends predicted in 2010 are expected to continue and grow even further:
In the context of your website, 'keywords' are the words or phrases that people are typing into search engines to find products or services. Understanding their language and figuring out exactly what these phrases are can be highly beneficial to setting up a successful PPC (pay per click) campaign and also ranking highly on search engines. The process of identifying your target search phrases is called 'keyword analysis'.
We've put together an article summarising the main reasons why you should spend some time figuring out the right keywords for your website - please have a read.
More importantly, we also have a blog post with a step-by-step guide to finding the keyword phrases - we highly recommend that you give it a try because it will be invaluable to promoting your website online.
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Thanks and hope you have a great week,