How Santa Fe Shutters succeeded in increasing their enquiries by 61.9%Site optimisation is not a one-time activity, nor a one-off tactic. Site optimisation requires a set of activities including testing, segmentation, targeting, personalisation and improving content. Executing any of these activities can improve your online performance. Santa Fe Shutters were happy with their current website and the results they were getting, however they were interested in looking at ways these results could be improved. |