July 2014 - Newsletter

Zeald Client Tracey-Topp-CosyToes

July 2014

One of the biggest challenges website owners have is how to get people to your website, and once there, how to get them to convert to customers. 

This month we talk about how to use inbound links to direct traffic to your website, and how much detail you should have on your product pages. 

InboundLinkbuilding

All you need to know about inbound links

Creating inbound links can be hard work, but the pay off is worth it. The process of producing new, fresh content will draw new visitors in, generating new leads for your business. 

Read more about what inbound links are and my top five tips to get you started 

online products

It's all in the detail

Extremely detailed product pages are very important when it comes to converting potential customers. You need to give your shopper confidence to buy, when they can't hold the product in their hand.

Read more about what your product pages could include.

viber app

App of the month: Viber

Viber is a great app to use to keep in contact with people when you are overseas. The app allows you to send free messages and free calls to other Viber users. You can download it to your smartphone, or use it on desktop.

Get started now!

Feature in Zeald marketing

Thanks to our client, Tracey Topp of  Cosy Toes for being part of this month's newsletter. We also want to take this opportunity to congratulate her for all her well deserved media attention as of late. 

We love seeing pictures of our clients, and being able to use them instead of stock photography is great. It's not only something that helps us, but also helps get your business in front of a brand new audience. If you'd like to appear in Zeald marketing, please send an email to sarah.gleeson@zeald.com 

Have you joined our Supporters Club? Read about the changes we have made and take advantage today!

handy hint: test your website

Concerned something on your website isn't working properly? Try signing out of your website, and logging in as a customer would. Open an incognito window, or a new browser in which you are not logged in. Then try to replicate the problem you were having.

For instance, if you are concerned customers are not getting order receipts, try placing a test order and see if you receive an email. If the same problems are still happening, call up our friendly support team, or send them an email.

support@zeald.com or 0508 932 748 ext 1