Setup Measurement

Setup Google Webmaster tools
Submit sitemap, Track and measure the avg position, #impressions and #clicks for keywords from organic search. Monitor crawl errors and 404 page not found. (data for 30 days). Links to the website

Verify that you are the owner of the site

Share existing Adwords account (If you are currently running Adwords)
Share with zealdppc@gmail.com and provide admin access

Obtain access to existing Google Analytics account or setup new account
Establish the baseline of the conversions
Share admin rights of existing Google Analytics account
 

Setup conversion tracking in Google analytics
Setup Enquiry Receipt tracking - Name = “Enquiry Receipt” Equal to - “/enquiryreceipt.html”
Setup Contact us page load - Name = “Contactus Page Load” Equal to: “/Contact+Us.html”
Test that your goals are tracking

Setup ecommerce conversion tracking if relevant
Simply turn it on under >Settings >View
 

Turn on internal search tracking
Under >Settings >View >View settings.  Turn site search settings on then add “q” to the Query parameter
 

Create a new Analytics view “Clean view”
Keep a backup of all your standard metrics
Under Setting >View drop down >Select create new view. Set Reporting view name = “mywebsite.co.nz - Clean View” Set time zone and set website address
 

Filter irrelevant traffic - Such as Zeald IP address and common crawlers such as buttons for website.com
Go to google whats my ip address
Go to settings, under account click all filters
Add the ip address as a new filter
Then add it to a view - under Settings > View > Filters

Connect Webmaster tools to the Analytics account  
To track the organic search position and keywords that are producing impressions and clicks.
Under Admin >Property >All Products Click Add Webmaster Tools

Connect Adwords to  your Google Analytics account
To track the results of your pay per click advertising campaign.
Under Admin >Property >All Products Click Add Adwords