SEO Techniques

If your search engine optimisation is vitally important, you may want to consider some of these more advanced SEO techniques: 
  • Theme-Based Sites
    This technique involves creating a separate website that focuses on providing information that is related to the product or service you sell.  If you are selling meat you could create a site that explains the details behind all the different cuts of meat– where they come from, what their characteristics are, and so on.  Theme-based websites generally rank very well in the search engines because they are keyword rich!  The theme-based website can then be used to channel visitors through to your main sales site.
     
  • Single Product or Service Sites
    Single product or service sites are websites that focus on a single product or service.  This allows you to focus on the keywords and phrases that you want to target for that product or service.  You can build a separate website for each of your products and then link between each of the websites (thus increasing your link popularity).  This sort of approach can also have benefits for your sales copy, in that it enables you to write copy that is completely focused on the product that you are trying to sell.  Single product or service sites can work well when you have between one and ten major products.