Check that you are successfully sparking your visitor's interest on your website. On a website you spark interest using a 'headline'. Most websites just use the following headline 'Welcome to our website!' This is a very poor headline because it doesn't spark interest!
You homepage needs to have a fantastic headline that sparks interest and grabs the visitors attention. Further to that, every key page on your website needs to have a great headline that continues to spark the reader's interest. Make sure you try to different headlines to see which ones work best.