Has the Meta titles, descriptions and keywords been transferred from the existing website?
If the meta data of the existing website is non existent or limited
Setup a template to automatically set the Meta titles
Under Content > Element Template
Content Pages / Page Title = #content.name# - #variable.company# - Value proposition
Category pages / Page Title = #cat.name# - #variable.company# - Value proposition
Product pages / Page title = #product.name# - #variable.company# - Value proposition
Leave the Meta description blank. Google will create a description for the page based on the users search phrase. This is often better than a hard coded description
Hand craft the Meta Title, Meta description for the homepage.
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