Top level SEO - Basic metadata check

  1. Has the Meta titles, descriptions and keywords been transferred from the existing website?

If the meta data of the existing website is non existent or limited

  1. Setup a template to automatically set the Meta titles
    Under Content > Element Template
    Content Pages / Page Title = - - Value proposition
    Category pages / Page Title = - - Value proposition
    Product pages / Page title = - - Value proposition
  2. Leave the Meta description blank. Google will create a description for the page based on the users search phrase. This is often better than a hard coded description
  3. Hand craft the Meta Title, Meta description for the homepage.
  4. Set the Alt text for the Logo